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Patrick Johnson is an interdisciplinary designer based in New Orleans, LA. His work intersects brand, product, and digital mediums to create systems that scale across physical and digital contexts. His process is guided by strategy and systems thinking, translating ideas into frameworks that unify concept, form, and experience.

Currently
Accepting projects for Q1
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Carlawft Studios

Carlawft Studios is a production facility and event space in the Leslieville neighborhood of Toronto. I designed a no-frills identity, website, and internal wayfinding system to bring structure to the studio’s operations. A CMS-driven equipment directory surfaces their full inventory, and a streamlined booking portal lets clients reserve the space according to their intended use. The launch extended beyond the screen: a wheatpaste poster campaign across Toronto, followed by a friends & family launch event and a polished rollout across socials. A holiday merchandise capsule—anchored by a stainless-steel gum sleeve and miscellaneous goods—carried the system into physical form.

Role

  • Creative Direction
  • Strategy
  • Visual Identity
  • Digital Design
  • Development
  • Graphic Design
  • Campaign
  • Wayfinding
  • Industrial Design

Photography

Campaign Production

Postering Toronto
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Year

2023
Illuminated rectangular sign on a wall reads Carlawft Studios in black text on white background at night.
Black utility cart with large wheels holding stacked wooden Matthews brand boxes against a plain white wall.
Black metal drum labeled ‘Seamless Backdrops’ holding several tall, flat cardboard boxes, next to a black curtain and white wall.
Black sign on a stand stating the area is reserved for photo studio customers only with a no entry symbol.
Hairless Sphynx cat with yellow eyes standing on a black wheeled equipment case.
Black CARLAWFT Studios incense boxes on a grey surface with one incense holder holding a burning incense stick emitting smoke.
Open booklet titled 'Studio Rentals' detailing rental fees and descriptions for Neumann U87 and Sony C800G microphones on a textured black surface.
Stainless steel gums sleeve reads 'Carlawft Clean Mint sugar-free gum' with six white rectangular pieces partially visible in blister pack.
A maroon storefront with boarded-up windows covered by six identical black posters advertising carlawft.studio, showing a blurred white image inside parentheses.
Storefront with white block letters reading 'EEK & CO' on a wooden facade above posters advertising 'Little Burgundy' and 'Carlawft Studio'.
Black poster for Carlawft Studios, describing it as a boutique space for audio and visual production, placed on a worn concrete floor.
Six black posters with white text and graphics arranged in two columns on a weathered wall under a cylindrical light.
Eight identical black posters on a brick wall advertising Carlawft Studios with the URL HTTPS://CARLAWFT.STUDIO.
Open House event flyer for Carlawft Studios on August 24, 2023, from 8-11 PM with location and event details.Metal surface with various items including car keys with AMG key fob, packet of Carlawft gum with some pieces exposed, mint-flavored lip balm, playing cards, sunglasses, and a pack of Marlboro cigarettes with foreign text.Open booklet titled 'Studio Rentals' detailing rental fees and descriptions for Neumann U87 and Sony C800G microphones on a textured black surface.Black utility cart with large wheels holding stacked wooden Matthews brand boxes against a plain white wall.Black poster for Carlawft Studios, describing it as a boutique space for audio and visual production, placed on a worn concrete floor.Black CARLAWFT Studios incense boxes on a grey surface with one incense holder holding a burning incense stick emitting smoke.Close-up of a grayscale face with large, dark eyes reflecting a logo-shaped light source.White t-shirt with blue text 'CARLAWFT' hanging from a black tripod stand with a red Santa hat and small red cup on top.
Open House event flyer for Carlawft Studios on August 24, 2023, from 8-11 PM with location and event details.Metal surface with various items including car keys with AMG key fob, packet of Carlawft gum with some pieces exposed, mint-flavored lip balm, playing cards, sunglasses, and a pack of Marlboro cigarettes with foreign text.Open booklet titled 'Studio Rentals' detailing rental fees and descriptions for Neumann U87 and Sony C800G microphones on a textured black surface.Black utility cart with large wheels holding stacked wooden Matthews brand boxes against a plain white wall.Black poster for Carlawft Studios, describing it as a boutique space for audio and visual production, placed on a worn concrete floor.Black CARLAWFT Studios incense boxes on a grey surface with one incense holder holding a burning incense stick emitting smoke.Close-up of a grayscale face with large, dark eyes reflecting a logo-shaped light source.White t-shirt with blue text 'CARLAWFT' hanging from a black tripod stand with a red Santa hat and small red cup on top.
Carlawft Studios
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Precision Autoworks

Precision Autoworks is an independent repair shop in Manitowoc, Wisconsin. The identity leans on mechanical geometry and a restrained, industrial palette, grounding the brand in a common visual language of the auto industry. The website streamlines customer flow with integrated scheduling and direct service information, while a small merchandise capsule extends the system into the shop’s physical environment. Together, these components establish a practical, durable system built to serve both the team and their clients.

Role

  • Creative Direction
  • Strategy
  • Visual Identity
  • Digital Design
  • Development
  • Graphic Design

Collaborators

Planetary Services
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Photography

ShaMoon Studio
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Year

2023
Yellow garage door with black text reading 'PAW Precision Autoworks Manitowoc WI, USA'.
Two mobile phone screens showing the PAW online store with a grey crewneck sweatshirt available for $50 and an About page describing the Precision Autoworks garage services.
Silver key attached to a keyring with a yellow tag labeled 'PAW PIT CREW / WI, USA'.
Invoice from PAW for Johnny Appleseed billing Precision Autoworks, listing parts and labor for passenger mirror and wiper replacements totaling $447.12.
Close-up of a person wearing a dark crewneck with the words 'PRECISION PIT CREW' printed in white on the chest.
Online store page displaying apparel and gear including crewneck sweatshirts, t-shirts, trucker hats, beanies, and keychains with Precision Autoworks branding.
Gray crewneck sweatshirt with yellow text, front saying 'PRECISION AUTO WORKS' and back showing large 'PAW' logo with additional text.
White and black trucker cap with text 'PRECISION AUTOWORKS MANITOWOC, WI USA' on the front.
Olive green T-shirt with white text; front reads 'PAW.', back reads 'PRECISION AUTOWORKS ROUTINE + AFTERMARKET MANITOWOC WI, USA'.
Metal key attached to a key ring with a yellow tag labeled 'PIT CREW / WI, USA'.
Black knitted beanie hat with a rectangular fabric patch label on the cuff showing the brand name 'PAW'.
Yellow garage door with black text reading 'PAW Precision Autoworks Manitowoc WI, USA'.Online store page displaying apparel and gear including crewneck sweatshirts, t-shirts, trucker hats, beanies, and keychains with Precision Autoworks branding.Black shirt with white text reading 'PRECISION AUTOWORKS', 'ROUTINE + AFTERMARKET' circled in the center, and 'MANITOWOC WI, USA' at the bottom.Silver key attached to a keyring with a yellow tag labeled 'PAW PIT CREW / WI, USA'.Invoice from PAW for Johnny Appleseed billing Precision Autoworks, listing parts and labor for passenger mirror and wiper replacements totaling $447.12.Two mobile phone screens showing the PAW online store with a grey crewneck sweatshirt available for $50 and an About page describing the Precision Autoworks garage services.Gray sweatshirt with yellow text on front chest and large yellow logo on back.
Yellow garage door with black text reading 'PAW Precision Autoworks Manitowoc WI, USA'.Online store page displaying apparel and gear including crewneck sweatshirts, t-shirts, trucker hats, beanies, and keychains with Precision Autoworks branding.Black shirt with white text reading 'PRECISION AUTOWORKS', 'ROUTINE + AFTERMARKET' circled in the center, and 'MANITOWOC WI, USA' at the bottom.Silver key attached to a keyring with a yellow tag labeled 'PAW PIT CREW / WI, USA'.Invoice from PAW for Johnny Appleseed billing Precision Autoworks, listing parts and labor for passenger mirror and wiper replacements totaling $447.12.Two mobile phone screens showing the PAW online store with a grey crewneck sweatshirt available for $50 and an About page describing the Precision Autoworks garage services.Gray sweatshirt with yellow text on front chest and large yellow logo on back.
Precision Autoworks
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Also Known As

Also Known As is a creative studio in New Orleans. As part of the team, I led the design and development of the studio’s website, working closely with the partners to shape a digital presence that reflects their approach–equal parts editorial and playful. The site pairs a standardized portfolio with e-com functionalities, introducing a candle offering created as an interesting alternative to the typical agency merch. The result is a clean, fun interface that holds space for the studio’s work.

Role

  • Digital Design
  • Development
  • Motion Design

Creative Direction

Also Known As
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Year

2023
Modern office with exposed brick walls and a green couch, people working on laptops and conversing, accompanied by text descriptions of a creative design studio's services, team members, and clients.
Stack of six red candle boxes arranged in a pyramid with the text 'Office Hours' printed on some of them.
Text on cream background stating creativity meets commerce with a stylized logo and menu option in corners.
Stack of six red candle boxes arranged in a pyramid with the text 'Office Hours' printed on some of them.Modern office with exposed brick walls and a green couch, people working on laptops and conversing, accompanied by text descriptions of a creative design studio's services, team members, and clients.Text on cream background stating creativity meets commerce with a stylized logo and menu option in corners.Two mobile screens side by side, one showing a creative studio's about us text with a photo of people working, the other showing a dark menu screen with red text listing Work, Studio, Store, Lately.Website page featuring Birdy's Behind the Bower branding, with images of a breakfast menu, coffee, brunch food, and illustrated bird logos in red line art.Screenshot of the expanded menu component seen on the alsoknownas.studio website.
Stack of six red candle boxes arranged in a pyramid with the text 'Office Hours' printed on some of them.Modern office with exposed brick walls and a green couch, people working on laptops and conversing, accompanied by text descriptions of a creative design studio's services, team members, and clients.Text on cream background stating creativity meets commerce with a stylized logo and menu option in corners.Two mobile screens side by side, one showing a creative studio's about us text with a photo of people working, the other showing a dark menu screen with red text listing Work, Studio, Store, Lately.Website page featuring Birdy's Behind the Bower branding, with images of a breakfast menu, coffee, brunch food, and illustrated bird logos in red line art.Screenshot of the expanded menu component seen on the alsoknownas.studio website.
Also Known As
Capabilities
  • Creative Direction
  • Strategy
  • Visual Identity
  • Digital Design
  • Development
  • Graphic Design
Press
  • Browsing Mode
  • Hypebeast
  • Klikkenthéke
  • Minimal Gallery
  • Office Magazine
  • Webflow
Select Clients
  • Carlawft Studios
  • Creature World
  • OVO Sound
  • Public Records
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Previously
  • AKQA
  • Also Known As
  • Planetary Services